2019
The New York Times
CREATIVE DIRECTION, CAMPAIGN


CREDITS
Creative team: Carla Goldstein, Rocío Lerdo de Tejada, Fabio Spagnoli, José Antonio González, Ángel García, Silvia García, Ana Muñoz, Lucía Peralta, Mikel Ortega (Instructor).


POLITICAL HUES
What can we do when trust in the mass media is alarmingly low? As we live in highly divided political times, The NY Times brings out the first honest yellow press by removing any political hues.

Award:
One Show Young Ones Merit 2020
TRUTH HURTS
What can we do when trust in the mass media is alarmingly low? By showing the truth, we got our readers to engage with journalism in a meaningful way. The New York Times’ mission is to cover everything without fear or favor, to make society stronger.

Even if, sometimes, Truth Hurts.
Award:
One Show Young Ones Merit 2020